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Update: ACCC to crack down on greenwashing

The Australian Competition and Consumer Commission (ACCC) plans to investigate environmentally friendly marketing claims receiving complaints about the widespread "greenwashing" of consumer and industrial products.

The investigation was triggered by a spate of complaints, including Corporate Watch Australia’s complaint to the ACCC last year regarding Toyota’s misleading statistics regarding reducing greenhouse gas emissions, used by the company in advertisements promoting the vehicle.

ACCC commissioner John Martin warns the Trade Practices Act applies whether a business is marketing 'green' motor vehicles, 'green' flights, or 'green' toilet paper.

ACCC investigation will increase its green compliance activities, with a combination of business and consumer education initiatives, as well as targeted enforcement action.

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